This awareness campaign is centered around a short video that portrays the lived experiences of four patients—a child, a teenager, and two adults—living with Eosinophilic Esophagitis. It highlights the daily challenges they face, from dysphagia and uncertainty around what foods are safe to eat, to the social and emotional impact of not being able to enjoy life in the same way as their peers. The campaign also captures the need many patients feel to put on a brave face despite these struggles. Through these personal stories, “Life Narrows” illustrates how EoE progressively restricts, or “narrows,” different aspects of life.
Download the shorter versions of the main video. Each one shows the journey of a different character.
This campaign builds on the collaborative work of the EoE Alliance to define a unified “EoE Patient Care Pathway.” Designed for a general audience, it uses a simple and accessible visual metaphor to explain what an optimal patient journey should look like—from the onset of symptoms, to seeking medical help, receiving an accurate diagnosis, and beginning effective management. “Knots” emphasizes how a clearer, more coordinated pathway can help patients navigate the healthcare system more efficiently and ultimately regain control of their lives.
7 MAY Campaign Launch Knots Teaser
8 MAY Knots (Full Video)
10 MAY Knots Carousel 1
12 MAY Life Narrows Carousel 1
14 MAY Knots Short Video 1
16 MAY Life Narrows Short Video 1
18 MAY Life Narrows Carousel 2
20 MAY Knots Short Video 2
22 MAY EoE Day Image + Life Narrows (Full Video)
24 MAY Life Narrows Short Video 2
26 MAY Knots Poster
28 MAY Knots Short Video 3
30 MAY Life Narrows Short Video 3
1 JUNE Life Narrows Short Video 4
3 JUNE Life Narrows Poster
5 JUNE Knots Carousel 2
7 JUNE TBD
8 JUNE TBD
A caregiving mother and a teenager living with EoE for more than 8 years.
AEDESEO – Spain
Caregiver of a daughter living with EoE since birth.
AEDESEO – Spain
Living with EoE since 2019.
APFED – USA
